Many business owners assume that when revenue slows or growth stalls, the problem must be marketing. The website needs more traffic. The ads need a larger budget. SEO needs time to “kick in.”
While marketing can absolutely underperform, a surprising number of businesses are not suffering from a lead generation problem at all. They are suffering from a lead handling problem.
https://www.innersparkcreative.com/news/the-hidden-cost-of-missed-calls-and-slow-follow-up-why-marketing-cannot-outrun-intake?utm_source=dlvr.it&utm_medium=blogger
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