Many businesses view lead generation as the finish line of marketing. Once a prospect calls or submits a form, the difficult work seems complete. The marketing campaign succeeded, and the opportunity has arrived.
In reality, the most intense competition often begins after the lead is generated.
Prospects who contact a service provider rarely reach out to only one company. In most cases, they contact several providers within minutes. Each business is competing not only on reputation, price, or expertise, but also on speed of response.
https://www.innersparkcreative.com/news/response-time-economics-the-5-minute-rule-in-lead-conversion?utm_source=dlvr.it&utm_medium=blogger
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