Why Traffic Is a Misleading KPI for Service Businesses: A Closer Look at Marketing Metrics That Matter

Website traffic is one of the most commonly tracked metrics in digital marketing. It’s visible, easy to report, and often included in dashboards and executive updates as a sign of marketing performance.


But for service-based businesses—especially those that rely on local, qualified leads—traffic is a poor indicator of success.


https://www.innersparkcreative.com/news/why-traffic-is-a-misleading-kpi-for-service-businesses-a-closer-look-at-marketing-metrics-that-matter?utm_source=dlvr.it&utm_medium=blogger