Modern marketing promises a high degree of measurability. Dashboards display traffic sources, campaign performance, cost per lead, and conversion metrics. In theory, these numbers should make it easy to understand what marketing investments are producing results.
For many service businesses, however, the picture is far less clear.
Marketing reports may show strong traffic and steady lead generation while revenue remains unpredictable. Some channels appear effective one month and ineffective the next. Internal conversations about marketing performance become debates rather than conclusions.
https://www.innersparkcreative.com/news/marketing-attribution-problems-when-operations-distort-the-data?utm_source=dlvr.it&utm_medium=blogger
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