A longtime patient may have spent years, sometimes decades, building a relationship with one physician or provider. That provider knows their history. The staff knows their family. They know what to expect when they walk through the door. Then they learn that the provider is retiring and someone else will be taking over the practice.
From the patient's perspective, the important question isn't who bought the business. It is much more personal: Who is going to take care of me now, and can I trust that person?
That makes the transition from one provider to another as much a trust and communication challenge as a business one. The incoming provider isn't simply acquiring a location, equipment, phone number, website and patient records. They are taking responsibility for relationships that were built by someone else.
https://www.innersparkcreative.com/news/marketing-a-medical-practice-transition-how-to-preserve-trust-build-authority-and-retain-patients?utm_source=dlvr.it&utm_medium=blogger
