Home-game weekends bring waves of students, alumni, families, visitors, property owners, and fans into town. Restaurants fill up. Hotels book out. Roads become congested. Retail traffic changes. Local businesses see more activity, but not always more meaningful business.
That distinction matters.
The presence of more people does not automatically mean every Auburn business should increase advertising, launch a football-themed promotion, or shift its marketing strategy around the game schedule. For some businesses, Auburn football season creates obvious opportunities. For others, the connection is indirect or even minimal.
The better question is not, “How do we market during football season?”
It is:
How does football season actually change our customer behavior, and is that change valuable to us?
That is where a local marketing strategy becomes more useful than generic game-day promotion.
https://www.innersparkcreative.com/news/marketing-your-business-during-auburn-football-season?utm_source=dlvr.it&utm_medium=blogger
No comments:
Post a Comment