SEO. PPC. CTR. CRO. CAC. LLMO. ROAS. SERPs. Attribution. Remarketing. Conversion rate.
Marketers use these terms every day, often forgetting that the business owner sitting across the table may have an entirely different vocabulary for describing the same goal: we need more of the right customers, and we need to know whether our marketing is working.
Business owners do not need to become professional marketers. They should, however, understand enough marketing terminology to ask good questions, evaluate recommendations, and recognize when a report sounds impressive without saying much about actual business performance.
That is the purpose of this digital marketing glossary.
Rather than providing one-sentence definitions, we have organized the terms by subject and explained what they mean in practical business terms. You can read the entire guide or jump to the section most relevant to what you are working on.
One principle is worth remembering throughout this glossary: a marketing metric only matters when you understand what it represents and how it relates to the business outcome you actually want.
https://www.innersparkcreative.com/news/the-ultimate-digital-marketing-glossary-marketing-terms-every-business-owner-should-know?utm_source=dlvr.it&utm_medium=blogger
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