Marketing Attribution Is Broken — Here’s What Smart Businesses Do Instead

For years, marketing teams have chased attribution models like they were objective truth.


https://innersparkcreative.substack.com/p/marketing-attribution-is-broken-heres?utm_source=dlvr.it&utm_medium=blogger

The Strategic Difference Between Visibility and Authority

In digital marketing, “visibility” is often treated as the ultimate goal.


https://innersparkcreative.substack.com/p/the-strategic-difference-between?utm_source=dlvr.it&utm_medium=blogger

Why Two Auburn Businesses Offering the Same Service Get Very Different Marketing Results

In a town like Auburn, where businesses compete closely for attention both online and offline, it’s not uncommon to hear a frustrated business owner ask,
“We do the same thing as them—why are they showing up everywhere, and we’re not?”


https://www.innersparkcreative.com/news/why-two-auburn-businesses-offering-the-same-service-get-very-different-marketing-results?utm_source=dlvr.it&utm_medium=blogger

Why Businesses Misjudge Which Marketing Channel Is Working—and How to Evaluate Results Without Perfect Data

If you've ever found yourself thinking, “We get most of our leads from Google Ads” or “Social media just doesn’t work for us,” you’re not alone. Most business owners have a favorite (or least favorite) channel based on what they’ve seen in reports or heard from their team. But when growth stalls or lead quality dips, those assumptions often fall apart.


https://www.innersparkcreative.com/news/why-businesses-misjudge-which-marketing-channel-is-working-and-how-to-evaluate-results-without-perfect-data?utm_source=dlvr.it&utm_medium=blogger

How Foundation Repair Companies Can Spot High-Intent Leads and Filter Out Weak Traffic

When it comes to foundation repair marketing, more traffic isn’t always better. What truly moves the needle is the quality of that traffic—specifically, how much intent those visitors bring with them. A surge in leads might look like a win, but if most of those contacts never schedule inspections or make decisions, you're pouring resources into the wrong conversations.


https://www.innersparkcreative.com/news/how-foundation-repair-companies-can-spot-high-intent-leads-and-filter-out-weak-traffic?utm_source=dlvr.it&utm_medium=blogger

SEO, Google Ads, or Social? How Auburn Businesses Can Blend Channels for Smarter Marketing

In a market like Auburn, where businesses range from small, locally owned shops to regional service providers and national franchises, marketing decisions carry a lot of weight. Business owners are constantly faced with the question: “Should I focus on SEO, run Google Ads, or invest in social media?”


https://www.innersparkcreative.com/news/seo-google-ads-or-social-how-auburn-businesses-can-blend-channels-for-smarter-marketing?utm_source=dlvr.it&utm_medium=blogger

What Actually Qualifies as a “Good Lead”? A Structured Explanation for Marketers and Sales Teams

The term “good lead” is one of the most frequently used—and least consistently defined—phrases in marketing and sales. While every business wants more “good leads,” few share a clear, operational definition of what that actually means. As a result, marketing teams optimize for volume, sales teams chase poorly matched prospects, and performance evaluations become unclear or misleading.


https://www.innersparkcreative.com/news/what-actually-qualifies-as-a-good-lead-a-structured-explanation-for-marketers-and-sales-teams?utm_source=dlvr.it&utm_medium=blogger