For many service businesses, local marketing assumes a simple pattern. Homeowners search for services in the area where they live, and nearby businesses appear in the results.
Around Lake Martin, the situation is more complicated.
The lake community includes a large number of second-home owners who do not live there year-round. Many families maintain lake properties used primarily for weekends, holidays, or seasonal visits.
Because of this, a significant number of service decisions are made while the homeowner is not physically at the lake.
https://www.innersparkcreative.com/news/how-lake-martin-homeowners-actually-search-for-local-services?utm_source=dlvr.it&utm_medium=blogger
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