In personal injury law, marketing performance is often judged by call volume. Weekly reports highlight inbound inquiries. Agencies report cost per lead. Dashboards show spikes in traffic after a new PPC campaign or television flight.
https://www.innersparkcreative.com/news/intake-and-lead-quality-evaluating-whether-personal-injury-marketing-produces-cases-not-just-calls?utm_source=dlvr.it&utm_medium=blogger
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