The Cybersecurity Risks Hiding in Your Marketing: What Business Owners Should Know

When business owners think about cybersecurity, they usually think about their IT systems. They think about employee computers, email accounts, passwords, networks, servers, and the sensitive information stored inside them.


They may not immediately think about marketing.


But modern marketing depends heavily on technology. A business website runs on software. Contact forms accept information from the public. Websites connect to analytics platforms, CRMs, scheduling tools, advertising systems, email platforms, call-tracking services, and other third-party applications. Marketing staff and outside agencies may have administrative access to some of those systems.


That creates a cybersecurity responsibility that businesses and their marketing partners should not ignore.


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