The Hidden Losses of Digital Marketing in 2025

Why this page? Marketers often measure clicks, CPCs, and conversions—but what about the value that never leaves the search engine or the carts that never convert? Using 2025 data, we calculated two unique statistics that reveal just how much is lost:



* The Zero-Click Dollar Drain — how much global ad spend is trapped inside search results pages (AI Overviews, knowledge panels, etc.).

* E-commerce Abandonment Losses — how much revenue is lost for every $1,000 in cart value due to abandonment and low conversion rates.


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