The Problem With Marketing That Tries to Please Everyone

Good marketing connects. It speaks directly to the right people, with the right message, at the right time. But somewhere along the line, many businesses — and agencies — start aiming wider. They water down their messaging, round off the edges, and try to be all things to all people. The result? Safe, vague, forgettable marketing that pleases no one.


At Inner Spark Creative, we’ve seen this play out in businesses of every size. It almost always starts with good intentions — wanting to appeal to more people, avoid offending anyone, or match what competitors are doing. But trying to please everyone is the fastest way to disappear into the noise.


https://www.innersparkcreative.com/news/marketing-that-tries-to-please-everyone?utm_source=dlvr.it&utm_medium=blogger