Location-based advertising has become more precise, but also more complex. With options like geofencing, IP targeting, and geo-framing, local and regional brands now face a new challenge: which one works best for your campaign objective and budget? In this guide, we’ll break down how each method works, when to use them, and what trade-offs to consider—like match rate, data compliance, and cost. Whether you’re promoting an event, retargeting visitors, or building a high-ROI local campaign, this decision guide will help you find the right tool for the job. We’ll also provide a simple flowchart, budgeting advice, and a way to calculate real ROAS from your efforts.
https://www.innersparkcreative.com/news/geo-fencing-vs-ip-targeting-vs-geo-framing-decision-guide?utm_source=dlvr.it&utm_medium=blogger
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