Marketing Analytics for SMBs: Dashboards That Drive Decisions

For many small and mid-sized businesses, marketing data feels like a black hole—numbers are scattered, GA4 is confusing, and dashboards often raise more questions than answers. The truth is, marketing analytics doesn’t have to be overwhelming. With the right setup, you can turn raw data into clear, actionable insights that improve ROI. In this guide, we’ll show you how to build dashboards that surface your most important KPIs, avoid common GA4 pitfalls, connect offline conversions, and use metrics to drive strategy—not just reporting. Whether you're working with Looker Studio, spreadsheets, or a third-party tool, this is how SMBs make marketing analytics work for them.


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