Why We Don’t Believe in ‘Best Practices’ Without Context

In marketing, the term “best practices” gets thrown around a lot. You’ll hear agencies talk about “best practices for email subject lines,” “best practices for ad copy,” or “the best time to post on social media.” And sure — there’s value in learning from broad patterns and industry data. But here’s the problem: best practices, by themselves, don’t guarantee your best results.


At Inner Spark Creative, we don’t ignore established methods. But we also don’t apply them blindly. Because without context — without understanding the audience, the business model, the goals, and the voice of the brand — even the most widely accepted “best practice” can lead to average, forgettable, or even damaging work.


https://www.innersparkcreative.com/news/why-best-practices-need-context?utm_source=dlvr.it&utm_medium=blogger