Search ads have long been the go-to for local businesses—but programmatic advertising is quickly changing the game. With advances in OTT, CTV, and audience targeting, programmatic lets brands reach their ideal customer more precisely and across more touchpoints than search ever could. If you're focused on awareness, lead generation, or cross-device retargeting, it might be time to shift budget from Google into smarter, more scalable campaigns. In this article, we’ll break down what “programmatic” really means, when CTV/OTT strategies outperform search, and how local businesses can use geo and audience tactics to stretch every dollar. You’ll also learn how to track real performance and know if your campaigns are actually lifting results.
https://www.innersparkcreative.com/news/programmatic-advertising-for-local-brands-when-it-beats-search?utm_source=dlvr.it&utm_medium=blogger
No comments:
Post a Comment