It’s a familiar situation. A business has been running Google Ads for months—sometimes years—and things were working. Leads were coming in consistently, costs felt reasonable, and the channel made sense.
Then something changes.
Lead volume drops. Cost per lead climbs. Or worse, the leads keep coming but don’t turn into real opportunities. The immediate conclusion is almost always the same: competition increased.
https://www.innersparkcreative.com/news/why-ppc-stops-working-the-real-causes-beyond-just-competition?utm_source=dlvr.it&utm_medium=blogger
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