Most businesses start with a simple goal: we want more leads or we want to grow. On the surface, that sounds clear enough. But in practice, those goals are too vague to guide real decisions.
What does “more” actually mean? More than what? At what cost? With what kind of lead quality? Over what timeframe?
When success isn’t clearly defined, it becomes easy to misinterpret results. Campaigns can be working in the right direction but feel disappointing. Or they can look strong on paper while failing to produce meaningful business outcomes.
https://www.innersparkcreative.com/news/what-success-actually-looks-like-for-different-types-of-clients?utm_source=dlvr.it&utm_medium=blogger
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