At first glance, everything seems to be working. Your campaigns are generating leads. Forms are being filled out. Calls are coming in.
But when you look closer, something’s off.
The leads don’t convert. They’re the wrong type of customer, asking for services you don’t offer, expecting different pricing, or not ready to move forward. Sales conversations stall, and close rates drop.
https://www.innersparkcreative.com/news/intent-mismatch-how-ads-attract-the-wrong-leads-and-how-to-diagnose-it?utm_source=dlvr.it&utm_medium=blogger
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