“Are these leads good?”
It’s one of the most common—and most deceptively simple—questions in marketing. On the surface, it sounds like something that should have a clear answer. But in practice, it rarely does.
Many businesses default to surface-level metrics like cost per lead or total volume. If leads are inexpensive and plentiful, things must be working. If they’re not, something must be wrong.
The problem is that these metrics don’t tell you whether those leads actually turn into business. It’s entirely possible to generate a high volume of low-cost leads that never convert into real opportunities.
https://www.innersparkcreative.com/news/how-we-evaluate-lead-quality-internally-without-overcomplicating-it?utm_source=dlvr.it&utm_medium=blogger
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