8 Social Media Marketing Mistakes to Avoid

Marketing is one of the best ways to get your brand out there and gain a wider audience. Specifically, social media can be brutal. A simple mistake can lead to losing many followers and audience members. It is important to make sure you are avoiding any mistakes that could damage your brand's social media presence. Some mistakes to avoid:

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/199-8-social-media-marketing-mistakes-to-avoid

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Why Knowing Your Audience Is So Important

You may have heard the term “target audience” before, but do you know what it means? Your target audience is a group of people that you’ve identified to be likely customers of your business. You can group these people by factors like demographics, behavioral patterns, geographic area, psychographics, etc. A business is likely to have more than one target audience. For example, if you own a clothing store, your target audience could be men above the age of 35 as well as women above the age of 25. However, many target audiences are more complex and niche.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/158-why-knowing-your-audience-is-so-important
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

YouTube vs. Vimeo for your Business

So, you are thinking about video marketing for your business. What platforms should you use? What platforms are available? Lots of vendors claim to be video platforms, but perform a variety of functions. Some are better for different types of marketing and who you are trying to reach. Inner Spark Creative has created this guide to video marketing including the pros and cons of each major platform of video marketing, Vimeo and YouTube.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/195-youtube-vs-vimeo-for-your-business

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Super Bowl Ad Trends

Super Bowl ads have become a cultural phenomenon separate from the football game. A 30-second spot can cost $6.5 million. Some companies even have multiple commercials per game, which is a $1 million increase from last year.

Every year these commercials keep up with marketing and pop-culture trends for the year. Super Bowl commercials can show us marketing and advertising trends that are current or will be developed throughout the year. These ads are also a good test to see if viewers liked the commercials and can be tracked by increased website visits or sales.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/153-super-bowl-ad-trends
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Why You Should Start Your New Business in Auburn

Have you ever wanted to start your own business? Starting a business is a very exciting time for many entrepreneurs. Deciding where to start your new business can be a difficult decision. As a new business owner, there are plenty of tasks that need to get done before opening day. Finding the right place to start your business can be helpful, providing a community of people who make the experience easier. A local advertising agency is a part of this helpful community that will benefit your new business. Partnering with a local advertising agency will help spread the word about who you are and what your business does.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/151-why-you-should-start-your-new-business-in-auburn
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

5 Reasons Why your Advertising Agency Should be Local

When your company is failing to keep up with local trends and target audiences, it may be a good idea to hire a marketing or ad agency to develop a deeper understanding of your brand. A huge advertising agency may look good on paper but may not be the right fit for your business’s needs. If you hire a larger firm or have an in-house marketing team, you may not have access to specific information, experience, or local contacts that a small local agency may supply.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/150-5-reasons-why-your-advertising-agency-should-be-local
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

What are Micro-Moments and How Can You Use Them To Capture Your Audience

Marketing your product is a tricky thing to nail and needs to be done in a way that grabs your audience members’ attention. It is important to acknowledge the fact that your brand is not the center of your consumer’s world, and advertising is often seen as a nuisance to people who come across it. As technology continues to evolve, information overload has only become more and more prevalent. With endless amounts of material at our fingertips, it can be hard to pick and choose exactly what we consume. To combat this, micro-moment advertising has been created to take full advantage of the instances where your targeted individuals are seeking out information to make sure your product is at the top of their search.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/187-what-are-micro-moments-and-how-can-you-use-them-to-capture-your-audience

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative