Why Knowing Your Audience Is So Important

You may have heard the term “target audience” before, but do you know what it means? Your target audience is a group of people that you’ve identified to be likely customers of your business. You can group these people by factors like demographics, behavioral patterns, geographic area, psychographics, etc. A business is likely to have more than one target audience. For example, if you own a clothing store, your target audience could be men above the age of 35 as well as women above the age of 25. However, many target audiences are more complex and niche.

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