Super Bowl ads have become a cultural phenomenon separate from the football game. A 30-second spot can cost $6.5 million. Some companies even have multiple commercials per game, which is a $1 million increase from last year.
Every year these commercials keep up with marketing and pop-culture trends for the year. Super Bowl commercials can show us marketing and advertising trends that are current or will be developed throughout the year. These ads are also a good test to see if viewers liked the commercials and can be tracked by increased website visits or sales.
from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/153-super-bowl-ad-trends
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency
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