What are Micro-Moments and How Can You Use Them To Capture Your Audience

Marketing your product is a tricky thing to nail and needs to be done in a way that grabs your audience members’ attention. It is important to acknowledge the fact that your brand is not the center of your consumer’s world, and advertising is often seen as a nuisance to people who come across it. As technology continues to evolve, information overload has only become more and more prevalent. With endless amounts of material at our fingertips, it can be hard to pick and choose exactly what we consume. To combat this, micro-moment advertising has been created to take full advantage of the instances where your targeted individuals are seeking out information to make sure your product is at the top of their search.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/187-what-are-micro-moments-and-how-can-you-use-them-to-capture-your-audience

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