One of the most common and costly mistakes in small business marketing is trying to appeal to everyone. On the surface, it feels like the safest approach. After all, the more people you reach, the more opportunities you have—right?
In reality, the opposite is true. When your messaging is too broad, it becomes less relevant to anyone. It lacks clarity, urgency, and connection. And without those elements, people don’t take action.
https://www.innersparkcreative.com/news/defining-your-target-audience?utm_source=dlvr.it&utm_medium=blogger
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