At first glance, the Lake Martin market may appear similar to any other residential service area.
Communities like Alexander City, Dadeville, and Eclectic surround the lake, and thousands of homes line its shoreline. From the outside, it can seem like a typical regional housing market with homeowners needing contractors, landscapers, dock builders, and maintenance providers.
But the customer base around Lake Martin behaves differently than in most residential markets.
The reason is the mix of full-time residents and second-home owners who share the lake community. Many properties are owned by families who live elsewhere and only visit the lake periodically.
https://www.innersparkcreative.com/news/marketing-to-lake-martin-homeowners-is-different-from-marketing-to-local-residents?utm_source=dlvr.it&utm_medium=blogger
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