The Mystery of the Map Pack
If you search for a service in your area—“plumber Auburn AL,” “roof repair near me,” “HVAC Auburn”—you’ll usually see the same pattern.
A small group of businesses shows up at the top in the map pack. And more often than not, it’s the same names, over and over.
Meanwhile, other businesses—sometimes just as close, sometimes just as capable—barely appear.
The common explanations are simple: they’re closer or they’re better at SEO.
https://www.innersparkcreative.com/news/how-google-decides-who-shows-up-in-the-map-pack-and-why-its-not-what-most-businesses-think?utm_source=dlvr.it&utm_medium=blogger

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