Pacing your marketing budget isn’t just about spending evenly—it’s about spending smart. For lead-generation campaigns, that means adjusting for seasonal trends, target CPA, LTV goals, and real-time results. Without proper pacing and forecasting, you’ll either blow through budget too soon or miss out on key traffic windows. This guide breaks down the inputs you need, rules to follow, and how to build forecast scenarios that make room for performance swings. We’ll also cover how to communicate projections with stakeholders and give you a planner that blends math and strategy—because staying on budget shouldn't mean playing it safe.
https://www.innersparkcreative.com/news/budget-pacing-forecasting-for-lead-gen?utm_source=dlvr.it&utm_medium=blogger
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