Connected TV (CTV) has exploded as a channel for small and mid-sized brands, but measuring results can be tricky. Unlike search or social ads, CTV rarely ends in a direct click. Instead, success is measured through view-through conversions, store visits, and cross-device behavior—all of which require a new mindset and smarter reporting. This guide walks SMBs through the essentials of CTV attribution, from understanding frequency capping and brand lift, to best practices for creative, QR codes, and reporting that wins over finance teams. If you're running or planning CTV campaigns, use this guide to make sure you're not just spending—but proving return.
https://www.innersparkcreative.com/news/ctv-attribution-for-smbs-from-views-to-store-visits?utm_source=dlvr.it&utm_medium=blogger
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