Super Bowl Ad Trends

Super Bowl ads have become a cultural phenomenon separate from the football game. A 30-second spot can cost $6.5 million. Some companies even have multiple commercials per game, which is a $1 million increase from last year.

Every year these commercials keep up with marketing and pop-culture trends for the year. Super Bowl commercials can show us marketing and advertising trends that are current or will be developed throughout the year. These ads are also a good test to see if viewers liked the commercials and can be tracked by increased website visits or sales.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/153-super-bowl-ad-trends
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Why You Should Start Your New Business in Auburn

Have you ever wanted to start your own business? Starting a business is a very exciting time for many entrepreneurs. Deciding where to start your new business can be a difficult decision. As a new business owner, there are plenty of tasks that need to get done before opening day. Finding the right place to start your business can be helpful, providing a community of people who make the experience easier. A local advertising agency is a part of this helpful community that will benefit your new business. Partnering with a local advertising agency will help spread the word about who you are and what your business does.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/151-why-you-should-start-your-new-business-in-auburn
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

5 Reasons Why your Advertising Agency Should be Local

When your company is failing to keep up with local trends and target audiences, it may be a good idea to hire a marketing or ad agency to develop a deeper understanding of your brand. A huge advertising agency may look good on paper but may not be the right fit for your business’s needs. If you hire a larger firm or have an in-house marketing team, you may not have access to specific information, experience, or local contacts that a small local agency may supply.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/150-5-reasons-why-your-advertising-agency-should-be-local
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

What are Micro-Moments and How Can You Use Them To Capture Your Audience

Marketing your product is a tricky thing to nail and needs to be done in a way that grabs your audience members’ attention. It is important to acknowledge the fact that your brand is not the center of your consumer’s world, and advertising is often seen as a nuisance to people who come across it. As technology continues to evolve, information overload has only become more and more prevalent. With endless amounts of material at our fingertips, it can be hard to pick and choose exactly what we consume. To combat this, micro-moment advertising has been created to take full advantage of the instances where your targeted individuals are seeking out information to make sure your product is at the top of their search.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/187-what-are-micro-moments-and-how-can-you-use-them-to-capture-your-audience

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

The 7 P’s of Marketing

Effective marketing can be a challenging task for anyone. When creating a marketing plan, there are many elements to consider to captivate your audience and drive sales. To make the most out of your campaign, consider the 7 P’s of marketing: Product, Price, Promotion, People, Place, Process, and Physical Promotion. We will break these 7 P’s to help you understand how to effectively utilize them to ensure the most success for your business.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/146-the-7-p-s-of-marketing
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Behind the scenes: Charlton and Mary Ellen having too much fun during our team photo shoot!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.1085745914953425/1803719806489362/?type=3

Geofencing vs. Geo-framing: What is the difference?

While many people may be unfamiliar with the terms geofencing and geoframing, advertisers have been using these practices in recent years to create effective and personalized advertisements. Geofencing and geoframing are marketing techniques that effectively utilize tracking services to send targeted advertisements to people that physically enter a specific area. These are tactics that will often increase customer loyalty, provide an edge over your competition, and ultimately achieve a higher return on investment.

Geofencing and geoframing are often used interchangeably in the industry, but there are some characteristics that differentiate these two advertising methods. In an effort to help you distinguish between geofencing and geo-framing, we have defined each term and described how these practices can be beneficial for your business.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/180-geofencing-vs-geo-framing-what-is-the-difference

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative