It’s a common and valid question: Should I hire a marketing agency that specializes in my industry? On the surface, it makes perfect sense — an agency that knows your market, your lingo, and your competitors should be able to hit the ground running. And for many small and mid-sized business owners, especially those making careful marketing investments, that familiarity seems like a smart shortcut to results.
But as clients who’ve come to Inner Spark Creative from industry-specialist agencies often share, that familiarity can come at a cost. Instead of being seen and treated as a unique business with its own voice, needs, and goals, they felt slotted into a predetermined mold. They received strategies and materials that felt copied and pasted — not created with their business in mind.
https://www.innersparkcreative.com/news/should-you-hire-an-industry-specific-marketing-agency?utm_source=dlvr.it&utm_medium=blogger
No comments:
Post a Comment