How to Audit Your Website for Better Conversions (CRO 101)

A lot of businesses think the fastest way to grow is to drive more traffic. But what if your website is already getting enough visitors—and they’re just not taking action? That’s where Conversion Rate Optimization (CRO) comes in.


A CRO audit helps you find what’s holding people back from buying, signing up, or contacting you. Think of it as a health checkup for your website, but instead of looking at blood pressure and cholesterol, you’re looking at click paths, page load speeds, and call-to-action placement.


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