A prospective customer sees an advertisement, finds a business in search, reads its website, looks through reviews, asks a friend for a recommendation, or encounters the company repeatedly in the community. Each interaction provides another reason to believe the business is credible enough to consider.
Eventually, that trust produces an action.
Someone calls. They complete a contact form. They schedule an appointment. They provide an email address. They submit personal information. They create an account. They make a payment. They become a patient, client, or customer.
Marketers call that a conversion.
From the customer's perspective, however, something more important has happened. They have decided to trust the business enough to begin a relationship with it.
That creates a responsibility that extends well beyond marketing.
https://www.innersparkcreative.com/news/cybersecurity-is-part-of-your-brand-a-marketers-guide-to-digital-trust?utm_source=dlvr.it&utm_medium=blogger
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