Many small businesses are actively marketing—but very few are measuring it in a way that leads to better decisions. Instead, choices are often based on assumptions, opinions, or surface-level indicators.
This creates a dangerous cycle. You try something, it sort of works (or doesn’t), and then you move on without fully understanding why. Over time, this leads to wasted budget, missed opportunities, and inconsistent results.
https://www.innersparkcreative.com/news/marketing-data-and-tracking?utm_source=dlvr.it&utm_medium=blogger
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