Why Businesses Misjudge Which Marketing Channel Is Working—and How to Evaluate Results Without Perfect Data

If you've ever found yourself thinking, “We get most of our leads from Google Ads” or “Social media just doesn’t work for us,” you’re not alone. Most business owners have a favorite (or least favorite) channel based on what they’ve seen in reports or heard from their team. But when growth stalls or lead quality dips, those assumptions often fall apart.


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