What Actually Qualifies as a “Good Lead”? A Structured Explanation for Marketers and Sales Teams

The term “good lead” is one of the most frequently used—and least consistently defined—phrases in marketing and sales. While every business wants more “good leads,” few share a clear, operational definition of what that actually means. As a result, marketing teams optimize for volume, sales teams chase poorly matched prospects, and performance evaluations become unclear or misleading.


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