Understanding the 4 C's of Marketing

In today’s world, the consumer has more power than ever. Your marketing efforts will be more successful if you take a customer-oriented approach such as the 4 C’s strategy. This concept focuses on Customer, Cost, Communication, and Convenience.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/175-understanding-the-4-c-s-of-marketing
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