How to Find the Right Channel to Effectively Reach Your Audience. Why is This Important?

As some social media users say, if you went somewhere and didn’t take a picture, did it actually happen? The same thing goes for posting on social channels, and if you post something and no one in your target audience saw it, did the post have any sort of effect? The short answer is no.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/97-how-to-find-the-right-channel-to-effectively-reach-your-audience-why-is-this-important

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Mind the Gap: How to successfully advertise to different generations

Minding the gap is a warning that lets someone know when there is a void between where they are and where they are trying to go. There has always been a relatively large communication gap between different generations. Generational segmentation is a big part of creating a target audience for advertisers. Minding those generation gaps is crucial to creating a successful campaign.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/101-mind-the-gap-how-to-successfully-advertise-to-different-generations
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Even statistics can be presented in creative and appealing ways! The Auburn Public Library’s Annual Report we recently completed.

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Another unique brand identity we have developed for Holland Homes.

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We live in the digital age - everybody uses Google to search for things. SEO helps you earn higher rankings, so when someone is searching for a product or service, you are more likely to get their business!

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Who else can’t wait to watch the @auburnmbb game tonight? 🏀 Best of luck to the team as they go up against North Carolina in the Sweet 16. #WarEagle

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How To Avoid Digital Ad Fraud Using Reliable Channels

Digital advertising has taken over the market, especially in this past year, surpassing more traditional media such as TV, radio and print. According to marketing research firm eMarketer, the United States digital ad spend will grow 19% to $129.34 billion this year, which is about 54% of the estimated total ad spend. More than two-thirds of that digital spend will be on mobile phones, which is about $87 billion this year. This proves that digital advertising is necessary for companies to remain competitive in their market.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/95-how-to-avoid-digital-ad-fraud-using-reliable-channels

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative