At first glance, this seems like a tremendous advantage. Information is abundant, and many successful strategies are openly discussed. Yet despite having access to more advice than ever, many organizations continue to struggle with marketing performance.
One reason is that much of the advice being consumed is generic.
Generic marketing advice is not necessarily wrong. In fact, many widely shared recommendations are based on sound principles. The problem is that advice often loses its usefulness when separated from the context that made it successful in the first place.
The hidden cost is not simply wasted effort. It is the accumulation of decisions that appear logical but fail to address the actual factors limiting growth.
https://www.innersparkcreative.com/news/the-hidden-cost-of-generic-marketing-advice?utm_source=dlvr.it&utm_medium=blogger
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