Small and mid-sized businesses need their PR to work harder—and that means proving its value beyond vanity metrics. Traditional outputs like impressions and pickups are just the start. To truly measure PR impact, you need to track share of voice (SOV), coverage quality, sentiment, traffic, and even assisted conversions. In this guide, we’ll show you how to define SOV for your market, evaluate the quality and relevance of media coverage, and connect PR wins to tangible business outcomes. Plus, you’ll get a simple framework for a quarterly scorecard that communicates real ROI—because PR isn’t just about buzz, it’s about business results. If you need expert help tying media visibility to measurable outcomes, our media relations team builds PR strategies aligned with growth.
https://www.innersparkcreative.com/news/pr-measurement-sov-and-coverage-quality-for-smbs?utm_source=dlvr.it&utm_medium=blogger
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