Marketing attribution doesn’t have to be painful. While enterprise tools and data scientists may chase perfect models, small and mid-sized businesses just need a practical way to connect touchpoints to results. The good news? You can build clear, actionable attribution reporting using the tools you already have—like Google Analytics, your CRM, and call tracking. This guide shows you how to choose the right model for your sales cycle, match back offline leads, interpret assisted conversions, and deliver attribution reports decision-makers can actually use. No spreadsheets from hell—just simple, smart insights.
https://www.innersparkcreative.com/news/marketing-attribution-simple-models-that-work?utm_source=dlvr.it&utm_medium=blogger
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