Healthcare Marketing Post-Pandemic: Strategies for Patient Engagement

The COVID-19 pandemic reshaped nearly every aspect of healthcare, including how providers connect with and serve patients. Traditional marketing strategies often fell short during the pandemic, as healthcare organizations scrambled to address a growing need for digital engagement, telehealth services, and clear, transparent communication. These challenges have left a lasting impact on patient expectations, underscoring the need for more innovative and patient-focused marketing approaches.


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