Targeted vs. Non-Targeted Marketing Tactics

There is never a better time to get familiar with targeting ads. In order for your business to be as successful as possible, it is important to target the right audience. Targeting the right audience allows your business to boost more than if you are not targeting a direct audience.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/170-targeted-vs-non-targeted-marketing-tactics
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Best Content for Each Social Media Platform

While it seems a lot easier to post the exact same content to all of your social media platforms, it is not beneficial. Your audience varies throughout the different social media platforms. Your audience on Instagram will be different compared to your audience on Twitter or Facebook. Each of those audiences has different expectations for your posts. The posts entail what you write and how it is written.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/211-best-content-for-each-social-media-platform

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

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5 Ways to Incorporate Halloween Into Your Advertising

Halloween is one of the most popular holidays of all time and there are endless ways to get your business prepared. While this time of year isn’t as busy as Christmas or back-to-school season, there are still ways to incorporate this spooky holiday into your marketing strategy to expose your brand. And don’t worry! You don’t have to produce strictly Halloween-themed products to use these ideas. Millions of people get excited about this holiday each year, and some even start planning months in advance. There are some simple, yet effective, ways to catch the attention of those shoppers and get your name out there. In a short time, you could increase your sales using these tips to add some spookiness to your business plan.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/168-5-ways-to-incorporate-halloween-into-your-advertising
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

8 Fun Facts About Marketing That Many Don't Know

There are many known and unknown facts about marketing, some of which are more fun than others! Some facts may seem more important than others, but having a well-rounded knowledge of marketing facts is beneficial. At Inner Spark, we know the ins and outs of marketing trends and facts, educating businesses on what they need to know to be successful. Continue on to learn about these 8 fun facts about marketing that might just help your marketing strategy.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/167-8-fun-facts-about-marketing-that-many-don-t-know
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

These Tips Will Help You Network Effectively in 2022

Networking is one of the most important aspects of finding success, whether for yourself or your business. Making connections has become much easier over the past decade and gives people all kinds of new opportunities when it comes to expanding their social circle. The people you have in your network can have a vital impact on your success by recommending you for jobs, speaking highly of you to other employers, and sharing your ideas or work. With technology advancing more and more every day and a record-high number of social media users, getting to know people has never been easier. These are some of the best ways you can start networking in 2022.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/162-these-tips-will-help-you-network-effectively-in-2022
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

8 Social Media Marketing Mistakes to Avoid

Marketing is one of the best ways to get your brand out there and gain a wider audience. Specifically, social media can be brutal. A simple mistake can lead to losing many followers and audience members. It is important to make sure you are avoiding any mistakes that could damage your brand's social media presence. Some mistakes to avoid:

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/199-8-social-media-marketing-mistakes-to-avoid

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Why Knowing Your Audience Is So Important

You may have heard the term “target audience” before, but do you know what it means? Your target audience is a group of people that you’ve identified to be likely customers of your business. You can group these people by factors like demographics, behavioral patterns, geographic area, psychographics, etc. A business is likely to have more than one target audience. For example, if you own a clothing store, your target audience could be men above the age of 35 as well as women above the age of 25. However, many target audiences are more complex and niche.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/158-why-knowing-your-audience-is-so-important
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

YouTube vs. Vimeo for your Business

So, you are thinking about video marketing for your business. What platforms should you use? What platforms are available? Lots of vendors claim to be video platforms, but perform a variety of functions. Some are better for different types of marketing and who you are trying to reach. Inner Spark Creative has created this guide to video marketing including the pros and cons of each major platform of video marketing, Vimeo and YouTube.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/195-youtube-vs-vimeo-for-your-business

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Super Bowl Ad Trends

Super Bowl ads have become a cultural phenomenon separate from the football game. A 30-second spot can cost $6.5 million. Some companies even have multiple commercials per game, which is a $1 million increase from last year.

Every year these commercials keep up with marketing and pop-culture trends for the year. Super Bowl commercials can show us marketing and advertising trends that are current or will be developed throughout the year. These ads are also a good test to see if viewers liked the commercials and can be tracked by increased website visits or sales.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/153-super-bowl-ad-trends
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Why You Should Start Your New Business in Auburn

Have you ever wanted to start your own business? Starting a business is a very exciting time for many entrepreneurs. Deciding where to start your new business can be a difficult decision. As a new business owner, there are plenty of tasks that need to get done before opening day. Finding the right place to start your business can be helpful, providing a community of people who make the experience easier. A local advertising agency is a part of this helpful community that will benefit your new business. Partnering with a local advertising agency will help spread the word about who you are and what your business does.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/151-why-you-should-start-your-new-business-in-auburn
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency