Throughout the world companies are trying to come up with ad campaigns that raise brand awareness, boost sales numbers and ultimately increase the return on investment for their marketing efforts. There are many different strategies that are used, but brand characters have been an important aspect for several successful ad campaigns. Companies utilize these brand characters because people are instinctively drawn to characters in a story. Most of the time companies create a likeable character that is either funny, interesting, memorable, or best case scenario - all of the above. The Liberty Mutual LiMu Emu and Doug commercials check all of these boxes and do an exceptional job of creating a brand association with the brand characters.
from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/121-limu-emu-discussing-successful-ad-campaigns
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