We created this brochure for Synergy Tube, a revolutionary blood collection technology created by SiO2 Materials Science, as an attractive way to present product and company information. When text is introduced with an appealing design, consumers are more likely to stop and take a read!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1630995503761794/?type=3

Pros and cons of AI in customer support

The idea of incorporating artificial intelligence into your business’s customer support can seem like an overwhelming and confusing task. But while the concept of artificial intelligence sounds like a futuristic service that only the most advanced technology companies should attempt to implement, that is far from the truth.

When running a business that receives a noteworthy amount of customer support inquiries, the use of artificial intelligence can be beneficial for both those on the business side and the consumers.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/155-pros-and-cons-of-ai-in-customer-support

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

The Inner Spark Creative team wishes you a safe and happy holiday! Our team has been working on holiday promotions and projects for clients and is excited to get back in the office to keep creating!

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Watson Brothers Patio and Hearth was in need of an E-Commerce site, so we constructed just that! With online shopping at an all-time high, we launched an attractive, easy-to-use website to offer a website purchasing option!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1624874711040540/?type=3

Have you heard? We have a brand new website! Click the link in our bio to see the new look, learn more about the services we offer, and explore some of the work we have produced for our clients. If you like what you see give us a call today so we can learn more about you and your marketing needs!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1622104101317601/?type=3

2021 Digital Marketing Trends

There is no doubt that we are all ready for 2020 to be over. Thankfully a new year is just around the corner, so it is time to catch up on all the new marketing trends that 2021 holds.

With more businesses and individuals utilizing digital platforms this year, the effective ways to utilize them is ever-changing. Here are five marketing strategies to propel your business to 2021:

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/154-2021-digital-marketing-trends

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

We recently launched Owens Crossing’s website! This Holland Homes LLC neighborhood website was created for house hunters to view floor plans, interior design options, and neighborhood amenities. We love turning our clients’ visions into reality!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1619790128215665/?type=3

Our Account Coordinators wear multiple hats! Rachael and Katie collaborate to ensure that our clients are frequently communicated with and projects are promptly completed.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1616000925261252/?type=3

A business without an attractive, user-friendly, and informative website can be frustrating to discover. We recently launched a new website for @watsonbroschimney so that community members can easily learn about services and quickly contact them for appointments!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.1085745914953425/1613700812157930/?type=3

Tips to Better Understand your Audience

Knowing the product you plan to sell is one thing but understanding your target audience is another. Knowledge is power and knowing who you are targeting will allow you to prioritize their needs, wants, and preferences. This prioritization is bound to not only expand but create further loyalty within your customer base.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/125-tips-to-better-understand-your-audience
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Tips for Small Businesses: Getting the Most out of Social Media

It is no secret that people are spending more time on their phones, and a lot of that time is spent on social media apps. According to Pew Research, nearly three-quarters of American adults are on social media.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/136-tips-for-small-businesses-getting-the-most-out-of-social-media

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Staying Relevant in the World of Marketing

2020 has thrown nothing short of a curveball at everything, and that includes marketing. With change in the way that people interact, spend time in public and receive their information, the way that you utilize marketing should be examined.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/135-staying-relevant-in-the-world-of-marketing

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

How to Build your Business’ Network From Six Feet Apart

COVID-19 has turned everyone’s lives upside down. America has lost over 20 million jobs, and the unemployment rate is at an all time high of 14.7%, a level not seen since the Great Depression. People are losing jobs and businesses are taking a toll, and we need to find a way to get these businesses back on their feet.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/122-how-to-build-your-business-network-from-six-feet-apart
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Why Incorporating CSR Into Your Marketing is Important

Every type of business, whether small or large, needs a marketing strategy to be successful. Marketing strategies can differ depending on what goods and services companies are offering and how each company is trying to brand itself. However, there is one aspect of marketing that every company should incorporate into their strategy and that is corporate social responsibility.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/133-why-incorporating-csr-into-your-marketing-strategy-is-important

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

A business needs a logo that not only pops, amazes and delights but most importantly, communicates your message effectively. This is our latest branding work for client, Alabama Contract Sales.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1549372271924118/?type=3

10 Trends in Digital Marketing

Everyday, new technologies and social media platforms are created, making it essential for your business to stay up-to-date with the latest trends. The digital marketing landscape is constantly evolving, and what worked last year will definitely not cut it in 2020 and beyond. If you don’t adapt, you will be left behind.

Here are the top 10 trends in digital marketing you cannot ignore:

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/132-10-trends-in-digital-marketing

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

A great website blends the art of design with the science of usability to engage and convert the ideal customer. We recently developed a new, good-looking, mobile-first website for our client, Agri-B!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1546844175510261/?type=3

A great website blends the art of design with the science of usability to engage and convert the ideal customer. We recently developed a new, good-looking, mobile-first website for our client, Agri-B!

Inner Spark Creative http://www.facebook.com/pages/p/218143681713657

Another new semester means we have some great new interns on board! We are very excited to have Elizabeth as part of the Inner Spark team!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1518233411704671/?type=3

Another new semester means we have some great new interns on board! We are very excited to have Elizabeth as part of the Inner Spark team!

Inner Spark Creative http://www.facebook.com/pages/p/218143681713657

Why Is Your New Website Not Receiving Traffic?

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/128-why-is-your-new-website-not-receiving-traffic

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

The Future of Influencer Marketing After COVID-19

COVID-19 has resulted in most people having to stay at home for the past couple of months. Due to this, digital has taken over. Whether it is being used to receive news updates, stay in touch with friends and relatives or, how most brands are using it, to sell products and services.

Audiences want to receive communications digitally now, leading to a shift in influencer marketing. If you thought you were seeing a lot of it before, be prepared for major changes and increases in this area.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/127-the-future-of-influencer-marketing-after-covid-19

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

How to Respond to a Negative Review

Almost every business has experienced the panic of opening up their Facebook or Yelp page and realizing they have been left their first bad review. It is important to realize that businesses are run by people, and all people make a mistake every once in a while. Your company is not alone, and you should not feel discouraged in this situation. A bad review does not mean you own a bad business.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/118-how-to-respond-to-a-negative-review
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

5 Ways Your Business Will Benefit from Using Instagram

Does your business have an Instagram account? If you answered “no” to that question, then you need to keep reading this article to see if an Instagram account is appropriate for your business. If you answered “yes,” then keep reading anyway to learn how to fully utilize your Instagram business account.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/115-5-ways-your-business-will-benefit-from-using-instagram
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

What is Geofencing and Does Your Company Need it

Are you looking for a new and modern way of stepping up your business’ advertisement game? Do you want to jumpstart your company’s sales and increase customer satisfaction and loyalty? Then it is time for you to participate in one of the fastest growing marketing trends in the world: Geofencing.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/125-what-is-geofencing-and-does-your-company-need-it

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Auburn is full of amazing facilities such as this one! Fun Fact: The Jule Collins Smith Museum of Fine Art welcomes over 30,000 visitors annually!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1473036946224318/?type=3

Did you know Jordan-Hare Stadium has been expanded 10 times since it’s creation in 1939 to get to its current capacity of 87,451?! We love being in a community with so many loyal fans! #WarEagle

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1471430063051673/?type=3

Our intern, Tori, is hard at work in the office reading up on how great leaders inspire others to take action in “Start With Why” by Simon Sinek.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1467223103472369/?type=3

Downtown Opelika is home to unique shops, restaurants, breweries and more! We love having this historic city so close to home.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1465922390269107/?type=3

Serving our clients in our top priority! Our intern, Marielle, is busy working on blog posts.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1461684097359603/?type=3

We have been so excited about our launch of Lee County Bounce Back! This community initiative was created to help our local economy recover from the COVID-19 pandemic. We encourage everyone to support local in these times!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1460399554154724/?type=3

A walk around downtown Auburn never gets old!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1456483504546329/?type=3

We are open and hard at work while following CDC guidelines! One of our interns, Shelby, loves helping update our clients' socials.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1454488794745800/?type=3

Who else misses gameday? We can’t wait until we can cheer on our Auburn Tiger again! #WarEagle

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1450749375119742/?type=3

Inner Spark Creative Launches Lee County Bounce Back Campaign

Eager to help your community bounce back? Lee County Bounce Back is Inner Spark Creative’s most recent initiative to give back to the community during these challenging times.

Lee County has endured challenges and there is a long road ahead to recovery. You can help preserve the great place we all live in and love!

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/122-inner-spark-creative-launches-lee-county-bounce-back-campaign

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

LiMu Emu: Discussing Successful Ad Campaigns

Throughout the world companies are trying to come up with ad campaigns that raise brand awareness, boost sales numbers and ultimately increase the return on investment for their marketing efforts. There are many different strategies that are used, but brand characters have been an important aspect for several successful ad campaigns. Companies utilize these brand characters because people are instinctively drawn to characters in a story. Most of the time companies create a likeable character that is either funny, interesting, memorable, or best case scenario - all of the above. The Liberty Mutual LiMu Emu and Doug commercials check all of these boxes and do an exceptional job of creating a brand association with the brand characters.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/121-limu-emu-discussing-successful-ad-campaigns

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Meet Joel! As Operations Director he handles web design, SEO, and operations at the agency. http://www.innersparkcreative.com/team

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1435129550015058/?type=3

Let us help you communicate with your customers in an intentionally strategic way that will actually make you money. http://www.innersparkcreative.com/services

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1434289786765701/?type=3

Best Social Media Practices for Business Accounts

Social media is a hot topic when it comes to businesses and marketing. Everyone wants to join in on the conversation, but not everyone knows the most effective way to do so. Social media is a powerful tool that allows for businesses to interact with clients and reach new potential clients. When starting out and implementing a social media plan for your company, it is important to include the correct content and strategies for the best results. According to Hubspot, “Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter.” This post explains the best social media practices for businesses.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/112-best-social-media-practices-for-business-accounts
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Some of our Lee County Bounce Back swag has arrived, and it looks great! Businesses can visit www.leecountybounceback.com to learn how this free initiative can be of benefit during these challenging times and register to post ads about sales or offers. Some of these flyers are also available on the website for you to print and use!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1434068496787830/?type=3

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1433498380178175/?type=3

Social media is a two-way street, connecting you to your audience on an authentic level. http://www.innersparkcreative.com/services

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1431807090347304/?type=3

We are very excited to launch Lee County Bounce Back! A free shop local campaign. We hope that businesses can use the available resources to promote their business and encourage residents to shop locally to help heal our economy. Visit www.leecountybounceback.com for more information!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1431608017033878/?type=3

Meet Jarrett! As our Creative Director he sculpts creative solutions and develops integrated strategies for clients. http://www.innersparkcreative.com/team

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1431024030425610/?type=3

Meet our Art Director, Dayton. He is responsible for setting the artistic tone of a project, using visuals to bring concepts to life for the channel in which it will be displayed. http://www.innersparkcreative.com/team

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1429355050592508/?type=3

Make a good first impression with a beautiful website that works well on all devices. http://www.innersparkcreative.com/services

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1428456424015704/?type=3

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1427687064092640/?type=3

The 21st century is the digital age. SEO (Search Engine Optimization) is a way to optimize your web presence to earn higher rankings on search engines. When people search for a product/service, SEO allows them to find you. http://www.innersparkcreative.com/services

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1426131340914879/?type=3

"Jarrett is our Creative Director! He determines the creative vision of a brand or project and brings it to fruition through various channels." http://www.innersparkcreative.com/team

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1425382030989810/?type=3

Rachael is our Account Coordinator and Copywriter! She is the go-to for any client communications or updates. She also works closely with clients to craft and deliver key messages. http://www.innersparkcreative.com/team

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1423743554486991/?type=3

The art of networking is constantly changing with the rise of new online networking platforms. This raises the question - is online or face-to-face networking better? Read this article to learn more about both strategies. https://www.auburnadvertising.com/articles/95-online-vs-face-to-face-networking

Inner Spark Creative http://www.facebook.com/pages/p/218143681713657

To be successful on social media, both paid or organic approaches need to be used strategically to reach your audience and maintain the relationship. Your brand needs to have the right blend of organic and highly targeted, paid media. http://www.innersparkcreative.com/services

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via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1422091911318822/?type=3

The 21st century is the digital age. SEO (Search Engine Optimization) is a way to optimize your web presence to earn higher rankings on search engines. When people search for a product/service, SEO allows them to find you. http://www.innersparkcreative.com/services

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1420515834809763/?type=3

Meet our Account Coordinator, Rachael! She's our hub of communication between the agency and our clients and is also our in-house copywriter! http://www.innersparkcreative.com/team

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1419725158222164/?type=3

Joel is our Operations Director! He not only keeps everything at the agency running smoothly, but is also our web development and SEO guru! http://www.innersparkcreative.com/team

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1418103555050991/?type=3

Social media is a two-way street, connecting you to your audience on an authentic level. http://www.innersparkcreative.com/services

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1417172308477449/?type=3