If you're only tracking form fills in GA4, you're missing the full ROI picture. Modern conversion tracking has to include calls, chats, and offline sales to tell a true performance story. Whether you're running Google Ads or just want clean attribution in your CRM, it's time to make GA4 do more than count button clicks. This guide shows how to map lead types, configure proper events, connect call tracking and CRMs, and import offline data without duplication. You'll also get a troubleshooting checklist and a way to calculate true ROAS—not just from web leads, but from every deal your marketing helped generate. For businesses that want a full-stack setup, our marketing technology team can configure, QA, and integrate all tracking layers end to end.
https://www.innersparkcreative.com/news/ga4-conversion-tracking-for-calls-forms-offline-leads?utm_source=dlvr.it&utm_medium=blogger
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