Thursday, November 18, 2021

5 Reasons Why your Advertising Agency Should be Local

When your company is failing to keep up with local trends and target audiences, it may be a good idea to hire a marketing or ad agency to develop a deeper understanding of your brand. A huge advertising agency may look good on paper but may not be the right fit for your business’s needs. If you hire a larger firm or have an in-house marketing team, you may not have access to specific information, experience, or local contacts that a small local agency may supply.



from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/150-5-reasons-why-your-advertising-agency-should-be-local
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Thursday, November 4, 2021

What are Micro-Moments and How Can You Use Them To Capture Your Audience

Marketing your product is a tricky thing to nail and needs to be done in a way that grabs your audience members’ attention. It is important to acknowledge the fact that your brand is not the center of your consumer’s world, and advertising is often seen as a nuisance to people who come across it. As technology continues to evolve, information overload has only become more and more prevalent. With endless amounts of material at our fingertips, it can be hard to pick and choose exactly what we consume. To combat this, micro-moment advertising has been created to take full advantage of the instances where your targeted individuals are seeking out information to make sure your product is at the top of their search.



from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/187-what-are-micro-moments-and-how-can-you-use-them-to-capture-your-audience

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