What is journey-based advertising?

With the rise of digital and social media, advertising is no longer as simple as it once was. Advertisements are now hyper-specific, and companies like Google, Facebook, and Amazon make it easier to put your advertisements before both broad and highly selective target audiences. Though advertising is cheaper and more accessible, this means the market is flooded with various advertisements. Getting your advertisements seen is no longer a concern—but making a lasting impact is. So, how do you create an advertising campaign that will generate intrigue and engagement with your business? Journey-based advertising may be the solution.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/138-what-is-journey-based-advertising
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