Monday, June 28, 2021

What is journey-based advertising?

With the rise of digital and social media, advertising is no longer as simple as it once was. Advertisements are now hyper-specific, and companies like Google, Facebook, and Amazon make it easier to put your advertisements before both broad and highly selective target audiences. Though advertising is cheaper and more accessible, this means the market is flooded with various advertisements. Getting your advertisements seen is no longer a concern—but making a lasting impact is. So, how do you create an advertising campaign that will generate intrigue and engagement with your business? Journey-based advertising may be the solution.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/138-what-is-journey-based-advertising
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Tuesday, June 22, 2021

Long-Form vs Short-Form Content: What is the Difference and When to Use One

Content quality is an integral factor in any digital marketing strategy. It establishes your credibility, reputation, and has a significant effect on your search engine rankings. Determining the best content for your brand is an important process that requires you to understand your target audience and the goals you want to accomplish.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/173-long-form-vs-short-form-content

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Wednesday, June 16, 2021


via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.1085745914953425/1749324108595599/?type=3

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.1085745914953425/1749324105262266/?type=3

Monday, June 7, 2021

Marketing Automation Software: What is it and How Can it Help Your Business

Marketing, when done well, encompasses many platforms and tactics in order to effectively reach your target audience and maximize conversions for your business. But, the implementation of a robust marketing plan takes lots of time and effort - often time we don’t have in an already busy day at work. So, wouldn’t it be nice to relax knowing that one, crucial component of your marketing strategy is automatically running for you?



from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/170-marketing-automation-software-what-is-it-and-how-can-it-help-your-business

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Wednesday, June 2, 2021